Mr Ooi Sam Kong (the third generation) from Ayer Itam, Penang, who has been running the traditional kuih nyonya business around 1950 since he inherited the traditional nyonya handicraft from his mother (H'ng Guan Soon). In order to find more business opportunities and to pass on the culture of traditional kuih nyonya, he chose a similar path to his contemporaries. In 1979, he moved south to make a living in Southern Park, Klang, Selangor, opening a new era for the development of the traditional kuih nyonya. Currently, Tasty Kuih Nyonya is run by Ooi's daughter and son-in-law (the fourth generation).